Corfitex

BUSINESS  PLAN

     The Executive Summary

     The company CORFITEX Inc. will be established up on necessity

CORFITEX  will direct its activity on the following areas:

-         selling know-how of brain training method to all existing companies in the USA and abroad, which manufacture the fitness powered machines or using them,

-         selling new methods to increase strength of the muscles,

-         selling new methods to increase the speed of muscle contractions,

-         selling new methods to increase the endurance of sportsmen,

-         selling the ideas of the new type of resistance machines, designed especially for boxing, tennis, swimming, jumping, cycling, baseball, body shaking  and many more other applications,

-         selling the ideas of the powered resistance machines for elderly or disabled persons,

-         selling the posters with the new approach to training brain and muscles,

-         conduct the R&D in the new type of the powered resistance machines, using the          adjustment of the electrical power and torque on handles for average persons and sportsmen with the range of resistance from 0 to 800 lb,

-         conduct the R&D in the new small type of the powered resistance machines for elderly and disabled persons with the range of resistance from 0 to 100 lb,

-         establishing the manufacturing of powered resistance machines or just the assembly line, using the ordered parts from manufacturing companies,

     The market of the above mention activity of CORFITEX  with the new ideas of training brain and muscles will smoothly embrace the world market of industrial and personal fitness machines production and utilization. The new approach to fitness training in the passive position with resistance to the power of the machines, create the necessity to adjust existing direct action machines into the powered resistance machines, where the person in passive position simply reacts toward the power of moving machine. The running on the treadmill is the direct action, when stepping on the running treadmill and resist the movement is the passive position. In this case it is necessary to increase the power of the electrical motor and design some support for vertical or sitting body position.

     The world market of fitness training is able to accept the new method of the brain and muscles exercises for the top rang sportsmen for increasing their strength, reactions and the speed of muscles contractions.

     The new understanding of fitness training will attract attention of the average people because the passive position toward the power of the machine will give the possibility to work longer and easier without using too much persons will, what is the most powerful reason to stopping any exercises. It is also understandable that the brain training will give to the person a chance to look younger and improve all brain reactions and ability. All fitness training companies, sport clubs, private clubs, hotels, resorts, cruise liners are the potential clients. Beside that the physically active population of the world will also positively react on the new fitness machines and methods.

     All new ideas especially in the fitness field usually become a very fashionable in the world of artists. That is why Hollywood can be considered also as a very good market for the new machines and methods.

     The rehabilitation market will be reached with specially designed powered resistance machines with the range of resistance from 0 to 100 lb. and new method of the brain training through the proper muscles. Elderly people can easily use the powered resistance machines with adjustment from 0 to 100lb to feel better, to walk easer and to improve their reaction on any disturbances from the outside.

     The US Government concerns toward the obesity of population and school children might help to open the Government approved program through the recommendation to install in the business offices and schools some powered fitness machines, adaptable for them. Five – ten minutes of exercising will revoke the person and give him new portion of energy to continue the work. This approach can be used for the first time in California, where the Governor is the former sportsman and actor.

     The competitive advantage of the new approach in the fitness business based on the know-how confirmed by the US copyright approval with several principal points:

-         Passive position of a person in the relationship with powered fitness machine. The whole living world bases its activity on the receptors signals development, but only the human being in the process of evolution creates the possibility of thinking, choosing goals and work. It means that a man with his will exits the cortex and uses its bio-energy for actions. This process is very young in evolution and the brain “prefers” to use receptors for as sources of bio-energy and primary signals for movement activation and body reactions.   

-         Principally changing phenomena of the direct action of muscle contraction, which activated by the brain bio-energy center of excitement, in to the action potential, where the body receptors create nerve potentials and send nerve impulses to the brain for analyzes, interpretation and exiting proper group muscles to execute the movement and load, has released the brain from spending its bio-energy and give a person the relaxation feelings during exercising   

-         In resisting actions against the movement of the powered fitness machines the numbers of circles from the receptors to the brain and back to the muscles occurred on the discrete base on tiny portion overloads or changing body positions  is increasing in thousands times per second in comparison with the single circuit direct action. This situation create the possibility to train the brain, as during exercising our brain has a such tremendous hurricane of the nerve potentials development as it never has in our average common life. Constant brain training should improve the whole brain ability in any reactions or disturbances from the social or physical environment as we have the unique brain for all our life activities.  

-         Principal new training methods of speed muscles contractions, increasing strengths of the muscles, endurance of sport performance and so on,

-         New approach to design and manufacturing new type of powered resistance machines for industrial and personal use. Patentable.

-         New approach to design and manufacturing special powered resistance machines for any kind of sport activity: boxing, tennis, swimming, cycling, baseball, jumping, running, football and so on. Patentable.

-         New approach to design and manufacturing special body shaking machines such as stationary powered bike with shaking saddle, cowboy chair, pelvic shaker and so on. Any kind of body shaking increases the blood stream velocity and speed of biochemical processes in the all body cells, what causes the acceleration of the metabolism, consumption of the energy and loosing weight. One hour horse raiding in jogging cuts your weight up to five pounds. Patentable.

-         New approach to design and manufacturing special vibrating apparatus for arms, legs and whole body. The oscillation is one of fundamental phenomena of the Universe including biochemical processes in our nervous and muscles system.  That is why using the vibrating apparatus a person could directly influence on the action potential of the nerves receptors and train the brain for elderly disable or injured people and for children. Patentable.   

-         New approach to design and manufacturing of powered resistance machines or vibrating apparatus for elderly, disabled or injured people and also for children. Patentable.

     All this points have never ever been considered, published or used in any aspect of fitness business. They are very understandable and attractive for average people and professional sportsmen. They are not contradicting with existing fitness machines and could be used together, helping the sportsmen to reach their goals much quicker. There is not in the fitness business market small resistance machines or vibrating apparatus for home use of elderly, disabled, injured people or children, as far as there are not specially designed machines precisely for any kind of professional sport.

     It will be a good thing to use the postage:

    FOR HEALTH AND GOOD MOOD

    YOUR BODY MUST BE MOVED

     In the marketing strategy the following areas are considered as some promotional options: TV, radio, print, web, direct mail, trade shows, public relations, promotional materials, one-on-one sales, strategic alliances.

      The establishing process and operations will be going simultaneously. The first of all the company “CORFITEX Inc.” should be registered and some licenses will be bought. Then the copyright of the innovation will be given to the “CORFITEX Inc.” for it’s fully implementation. The management team of “CORFITEX Inc.” with personal possibilities of primary investments should be established officially and start to work.

     At the beginning “COSFITEX Inc” simultaneously will make advertisements in a newspaper and in some leading fitness magazine to sell the know-how or to start negotiations on possible cooperation in the field of: 

     -design and manufacturing powered resisting or cardio machines,

     -design and manufacturing body shaking or vibrating equipments,

     -design and manufacturing power resisting machines for elderly or disabled.

     “CORFITEX” Inc.” will make advertisements in specialized sport magazines for top level sportsmen with proposition to use new methods of increasing body reaction, speed of muscles contractions and the strength of the muscles.

     Upon getting some clients, “CORFITEX Inc.” will propose a contract to them, where company will teach the client how to use existing powered machines for their goals, or to buy them for home use. The client will give a non reversible letter of credit to the company, which will be opened depending of the clients victory in the indicated in the contract sport invents.

     Making the advertisement in artists magazines or in Hollywood newspapers about the brain training and general fitness the company will sign contract with the clients for teaching them new methods of fitness approach and possibly supplying to them powered fitness machines. The payment should be made at once or on monthly bases.

     The company will investigate the possibilities to find financial resources for its development. It could be: Federal state and local agencies; small business association; local business centers; local colleges and universities; chambers of commerce; consulting groups and bankers. It would be very desirable to get primary loan on company account at about 30 ~ 50 000 dollars as a risk venture for 3-5 years.

     The price for the idea how to improve any kind of existing direct action machine into the passive position machine with brain training would be not less than 200 000 dollars.

     The price for the idea to design and manufacturing completely new machine for body shaking or vibration for the fitness and brain training would be not less than 500 000 dollars.

     The price for the idea to design and manufacturing completely new powered resistance machine for fitness and brain training would be not less than 300 000 dollars.

    The contract with top rang sportsman for increasing body reaction and speed of muscles contraction would cost not less than 100 000 dollars.

     The contact with fitness association, clubs, hotels, cruise companies and so on would cost not less than 100 000 dollars.

     The contract with average people, including actors, for fitness, brain training, and improved reactions would cost not less than 3000 dollars.

     All payments can be done at once or by monthly rate.